Its soft and chewy texture, along with a variety of flavors, continues to make it a popular choice for bubble gum enthusiasts and bubble blowers alike.Ĭheckout the retro TV commercial below with a very young Leonardo DiCaprio. Currently, the Bubble Yum brand is owned by The Hershey Company, which reacquired it in 2000.īubble Yum remains a well-known and widely available brand of chewing gum, enjoyed by people of all ages. In 1987, Hershey sold Bubble Yum to Nabisco Brands, which was later acquired by Kraft Foods. The brand went through various ownership changes over the years.
In the early years, Bubble Yum's advertising campaigns targeted teenagers and young adults, using catchy slogans and commercials to promote the gum's fun and chewy characteristics. All Aisles / Candy & Chocolate / Gum & Mints / Single Pack Gum / Bubble Yum Bubble Gum Original. It became one of the leading bubble gum brands in the United States and internationally. Over time, the brand expanded its flavor lineup to include variations such as cotton candy, grape, watermelon, and sour apple, among others, to cater to different taste preferences.īubble Yum quickly gained popularity, especially among younger consumers who enjoyed its soft texture and vibrant flavors. The original flavor of Bubble Yum was a classic bubble gum flavor loved by many. Bubble Yum's softness allowed for bigger and longer-lasting bubbles to be blown. Sugar, Gum Base, Corn Syrup, Glucose-Fructose Syrup, Natural and Artificial Flavour, Colours (E129, E150a), Antioxidant (E321). It was the first soft bubble gum to hit the market, offering a more enjoyable and chewable experience compared to the traditional hard bubble gum.
What made Bubble Yum stand out was its unique texture.
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